More than 30 Years of Trusted Advice
Founded in 1994, Williams Asset Management® is a privately owned financial planning, advisory, and investment management firm located in Columbia, Maryland — the heart of Howard County. We provide comprehensive wealth management, financial planning, and fiduciary investment guidance to individuals, families, non-profits, and businesses throughout Maryland and beyond.
As an independent boutique wealth manager, we believe that exceptional service shouldn’t be the province of a chosen few; that who you are should matter more than how much you have; and that the simple act of listening and caring can be the best antidote to feeling financially overwhelmed and underprepared.
Mission, Vision & Values
Our mission is to inspire you to make more informed financial decisions through education, communication, and guidance; provide service that exceeds your expectations; and earn your trust every day by forging strong professional and personal relationships.
Our vision is a simple but vital one: to help you manage your financial resources to live a more fulfilling life.
And to accomplish this, our financial advisors are guided by three core values: giving our all through indispensable service; giving our best through independent and objective advice; and giving back through civic and community engagement.
A FIDUCIARY DUTY OF CARE
Acting in your best interest is our commitment. That’s the fundamental basis of the fiduciary duty of care as defined by both the Securities and Exchange Commission (SEC) as well as the Certified Financial Planner (CFP®) Board’s Code of Ethics and Standards of Conduct. It’s a commitment we passionately embrace at Williams Asset Management.
In addition to continually monitoring your investments and financial situation, as well as adhering to best practices of conduct throughout the course of our relationship, our obligation as a fiduciary compels us to:
- Act with undivided loyalty and utmost good faith (never misleading you)
- Provide full and fair disclosure of all material facts
- Mitigate conflicts of interest (and disclose any potential conflict that may arise)
- Never use your assets for either our benefit or the benefit of other clients
THREE CORE PILLARS OF
A CFP® PROFESSIONAL’S FIDUCIARY DUTY
DUTY OF LOYALTY
Acting in your best interest, and mitigating conflicts of interest (disclosing any that may arise; obtaining your consent and responsibly managing them)
DUTY OF CARE
Exercise the care, skill and diligence of a prudent professional whenever considering your financial goals, circumstances and/or risk tolerance
DUTY TO ABIDE
Comply with all policies, objectives and restrictions of your Client Agreement, as well as any other lawful instructions you may provide to us