ABOUT US | OUR PROCESS

OUR GOALS-BASED PLANNING PROCESS

All effective financial planning processes function much like funnels. They start by identifying and prioritizing your wealth management objectives, move to gathering and analyzing data, evaluating strategies, identifying an action plan and ultimately executing on it.

At Williams Asset Management, however, our planning approach relies on a far more personal touch than most. Instead of focusing on process for process’ sake, we view every interaction from the perspective of how it can help provide you with greater clarity, simplicity, direction and/or confidence.


“Our comprehensive financial planning process adheres to the rigorous CERTIFIED FINANCIAL PLANNER™ (CFP®) board of standards guidelines.”


 

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1. DISCOVERY MEETING

During this 1- to 2-hour meeting in our Howard County office, we’ll ask a lot of insightful questions to explore your financial situation, goals, unique circumstances, and pressing concerns. We’ll also discuss our investment philosophy, financial planning, and investment capabilities, along with our fiduciary duty and commitment to fee transparency.

 

2. ANALYSIS & PLAN DEVELOPMENT

Over the subsequent weeks, our team will work collaboratively to input all of your information and objectives into our industry-leading software to create the basis of your financial plan. After we’ve studied the initial analysis, we’ll then identify specific recommendations based not only on your resources but also your risk tolerance, personality, and family dynamics.

 

3. PLAN PRESENTATION & IMPLEMENTATION

We then sit down again to thoroughly review your plan with you, explaining the necessary actions that will lead you on the path toward your goals. Your plan will include written guidance along with an action checklist to help guide you through any recommendations that require follow-up on your part. And our 60-day checkup assures that things are proceeding smoothly and nothing has fallen through the cracks.

 

4. ONGOING MONITORING & PROGRESS REVIEW

Finally, over time we’ll be diligently monitoring your investment accounts, strengthening our relationship with you and your family, and making periodic updates to your plan and investments to reflect any changes in your life or alterations to your goals.

 

While developing your plan will require a certain degree of collaboration and commitment, it’s far from an arduous process. The clarity, simplicity, direction, and confidence you gain will be invaluable.

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ADVANCED PLANNING

Our partnership with Commonwealth Financial Network® affords us access to a team of advanced planning specialists to assist in researching technical issues and designing optimal solutions to your most complex planning problems in areas such as:

  • Investment Taxation
  • Buy/Sell Planning
  • Charitable Giving
  • Concentrated Stock Planning
  • Estate Planning
  • Executive Benefits
  • Issues Surrounding Aging
  • Retirement Income Planning
  • Risk Management
  • Social Security Benefits
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Want to learn more about how we build portfolios? Uncover the breadth of our investment management capabilities:

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