Gary Williams, CFP®, CRPC®, President and CEO of Williams Asset Management, is a Registered Player Financial Advisor of the NFL Player Association's (NFLPA) Registered Financial Advisors program.

The NFLPA Registered Financial Advisors Program
The NFLPA Registered Financial Advisors Program, the first of its kind in professional sports, provides NFL players access to a diverse group of qualified financial advisors. At the same time, all financial advisors participating will have an unprecedented opportunity to establish an entirely new and professional relationship with NFL players.

Why has the Program been created?
The idea for the Program came from the players themselves. Many players, unfortunately, have been victims to poor financial advice and outright fraud. In fact, from 1999 to 2002, at least 78 NFL players were defrauded of over $42 million. The need for a program to protect the players is clear.

What are the benefits of the Program?
The Program was created by and for the players to provide an additional layer of protection against poor financial advice and fraud. The principal intent of the Program is to benefit the players themselves.

Why Williams Asset Management?
Williams Asset Management provides financial management services to high-net-worth individuals and athletes. We also understand that professional athletes have specific career situations:
  • They are in a competitive marketplace.
  • They earn a large amount of income during a relatively short playing career.
  • They may be traded and therefore relocated to different cities.
  • They may have business opportunities presented to them regularly.
Williams Asset Management offers expertise in several areas:

  • Comprehensive Financial Planning. We will review your entire financial situation: cash flow and budgeting, insurance planning, tax planning, investment planning, retirement planning, and estate planning. We will provide various options to help you achieve your goals and then help you select the option that best fits your unique situation and wishes.
  • NFL Benefits. We have a clear understanding of your compensation structure, pension, 401(k), insurance, and severance, as well as, unique tax circumstances of playing professional football.
Other distinguishing characteristics of Williams Asset Management:

  • We are independent and objective. We can provide objective advice free of bias or conflict of interest. That's because we do not produce any proprietary investment products of our own or have sales quotas. We are free to focus solely on what's right for you and to act only in your best interest.
  • We have a fee-based compensation model (versus a commission-based compensation model). Our fees are transparent, therefore, as you do well, we do well.
  • We provide access to a comprehensive selection of products to help you pursue your financial goals: alternative investments, separately managed accounts, retirement plans, limited partnerships, life insurance, real estate investment trusts, unit investment trusts, stocks, bonds, and mutual funds.
  • We apply technology with the breadth and caliber to support our analysis and go-forward recommendations. We stay at the forefront of technological advances in the financial planning community.
  • We are talented and dedicated people. We have a CERTIFIED FINANCIAL PLANNER™ practitioner on staff and a caring support staff that is empowered to go above and beyond to provide exceptional client service.
  • We are a team player; we will work with your existing business associates, accountants, and attorneys, as a team, to ensure you are receiving the best advice.
Yet more meaningfully, Williams Asset Management's culture is special and rare, and this is apparent when you walk through our halls. We're highly successful because:
  • We believe that our business, like life, is really all about the quality of personal relationships.
  • We value intellectual curiosity, preach flexibility and entrepreneurship, and take criticism constructively.
  • We hire smart, caring professionals who excel at what they do and who truly enjoy interacting with others.
Bottom line:
We would be privileged and honored to be part of your team.
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